The COVID pandemic has remade the world. It has fully overpowered the boundaries of conventional business standards. Prior pandemic period, it was okay to implement the traditional business strategies for delivering products and services offline/locally. But now, it has extended the service potential of individual businesses globally just by having a single magic piece called- “WEBSITE”. Having a website is something like creating the credibility of your business.
As a business owner, you might believe that having a social media presence itself is enough. Well, it is not true. Of course, it is well and good to own a great social media presence. But, without a website, you are losing a BIG number of potential customers for your business. Having a website assuredly helps you to be ahead in the competition. Without a business website, it is hard to rank in search engines also.
So, in this blog article let us know “Why Do Businesses Need a Website?” we have explained the importance of a website in the year 2022.
Do I Need A Website For My Business?
It is a common question that every small business owners wonder oftentimes. If you “need customers for your small business” then it is true that “you need a website”.
Your business needs a good website i.e. a professionally developed website. According to the 2021 study, the number of buyers searching for a local business online has bounced to 97%. So, if you want customers in that 97% to pick your business, you need to be present online— need a website.
Here is why your business needs a website?
1: Customers Don’t Consider a Business without Website
Your website is the first marketing agency for your business since we live in a digital era. The majority of people spend an average of 5hrs per day online on mobile devices. They shop/search online and expect what they are looking for should be available online. So, if your business owns a website, customers judge you are professional and they trust your products/service. 40% of consumers don’t choose your business if you don’t have a website.
2: Sell Where Your Customers Buy
It is simply that- more goods get sold out in crowded places. Likewise, you need to showcase your business where your consumers are present. Nowadays, people are searching for your service/product online and you need to be there!
One of the topmost advantages of having a website for small/medium businesses is to be present where your consumers are. According to a study, 97% of people find local businesses online.
3: Consumers Judges Your Business Based on its Website Design
70% of customers trust your business product/service based on your website and you are not having a website, you will be dropped out of the race. Not having a website makes customers lose trust in a business.
We do business with trusted partners only, in the same way, customers make purchases from whom they believe. So, gain your customer’s trust with a winning website.
Another important factor to consider here is people don’t trust a bad website too! An underperforming website yields 0 results.
4: To Assist Your Customers 24/7
The website is your online stored business. You may close your business (storefront, office, etc.) at the end of the daytime and on certain occasions. Nevertheless, your website will be working for your business 24/7 over 365 days. Thus, a website handles your business even in your absence. It keeps promoting your service/products and fetching in potential consumers to your business.
Updating your existing & new customers for announcements, offers, discounts, new products release, and more can be done at your fingertips with the help of a website. Also, by having a website you can win over your business competitors.
5: Social Media Boost and Market Your Business
If you think your business doesn’t need a website just because you’re on Facebook, Instagram, LinkedIn, Pinterest, Twitter, or any other social media platforms then it’s a myth.
Every business requires a website even if it has a good social media presence. The website is a social media backup; it is agreed that social media profits your business growth. But, it alone cannot market your business without a website.
Make sure your business reaches potential customers with a combined social media boost and the right website.
Importance of Business Website in 2022
A business website makes it very easy for people to find your service/product, know about your company, learn what you do, find where you are located and answer a lot of questions they have on your business.
71% of small businesses have their own website. A website performs the job of a marketer, salesperson, tele caller, and much more on behalf of your business. An optimized website can increase your customer reach up to 80%.
Do you really want to lose this chance? If not, get your business website today!
For more information, reach the best website design company in Bangalore.